With the decision to move EIFF from Eastbourne, two main issues had to be resolved: where to move to, and what to name the relocated festival.
Having selected Evesham as the target town, retaining E.I.F.F. was a ready option, lending itself as well to retaining the logo by simple replacement of the lighthouse, with, for example, the bell tower, apple blossom, an asparagus stick…
This would have been an easy choice but perhaps a bit unadventurous.
It was Graham Knight who initially mentioned a USA event, Hey Days. Adding May to that, to lengthen the rhyme and pick out the month, led us to May Heydays.
Checking use of similar names on-line we did find the Hey Days English Dance and Music Week organised by The Bay Area Country Dance Society of North California, and also modern HeyDay Festivals in Bucharest (2017 and 2018), these being three-day-long events of tribute rock bands. That, and lots of Hay Festivals at Hay on Wye.
So, May Heydays became our preferred option, with the added commentary of '… at Evesham … The Folkdance Festival in the Vale'.
Welcome one and all to May Heydays:
We have every hope that, as with other festivals, such as 'Sidmouth', Chippenham', 'Towersey', 'Lichfield', and 'Eastbourne' itself, it will quickly enter the lexicon as just 'Evesham'.